Sunday, January 25, 2009

A New Look and some New Products

In May, we will officially be in Jeffersonville for 7 years!  Although the 'Birthday' is not for another 4 months or so...we're already giving ourselves presents. Typical girls- we just can't wait.

Our first present is new business cards. We love our signature purple- but my fabulous graphics girl-and wonderful daughter Jen, created a totally fresh look for us. She took a wonderful Cassis Clematis and worked it with lime- our new color in the shop. I think it looks perfect. It's current, a great color combination and just the beginning of some new changes we're making this year.

Another change is a new look on our website- lavenderhillflorals.com  This won't take place until after Valentine's Day. Our goal is to combine all of our information onto one site rather than two as we currently do. Currently, our .com site mainly focuses on the wedding and event side of the business. Our .biz site features arrangements available for delivery.  We will be reworking the site so you will be able to easily find what you're looking for. We want you to get a better glimpse of what we do in the shop. We want you to have better visuals for all of the options available to you when your need to place and order for a delivery.

Our biggest change is eliminating generic arrangements. These are the ones you currently see on the .biz site. These are provided to us by the wire services. Unfortunately, these photos are not a really good representation of what we do. Our regular clients know that. So, away with them. We always prefer to create our arrangements with the least restrictions possible. We want to create with the flowers dictating where they are to be placed. We want to place as many premium flowers in your arrangement as possible. We feel that these generic arrangements don't reflect that mindset. We know our clients have great taste and prefer the focus on the flowers...creatively arranged, chic, and natural in appearance.  So, ask and you shall receive.

Shortly, we will be receiving some of the new products we have searched for. They include great gifts for gardeners, beautiful vases, clever gifts for co-workers and corporate giving. We'll have some new greeting cards, beautiful silk florals and more.

We've been asked to instruct some floral design classes in spring. So stay tuned for more info on that. We're very excited to be teaching again and it should be fun for everyone.

That's a snippet of some of the good things to come. We hope you enjoy the new things as they are revealed. We're looking forward to an exciting new year. We hope you enjoy it with us. Thanks for visiting.

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